Social-First Seasonal Campaigns Across Web, Email, and In-Store
TBD Studio brought me on to lead a monthly brand refresh — building cultural themes that allowed the brand to show up authentically in the moments people were already celebrating. Since TBD is all about good moods and good times, we leaned into celebrations and moments of joy — always through their unique lens.
In April, we celebrated 420 with a 10-part storytelling series tracing the history of cannabis culture. We brought each chapter to life through handcrafted tabletop dioramas built from AI-manipulated and hand-finished art.
March was all about a softer, greener take on St. Patrick’s Day, creating an Irish countryside "green oasis" for mindful celebration. Visual storytelling, blog recipes, and product pairings positioned TBD as the better way to party without the crash.
February leaned into a retro 80s Valentine’s Day vibe with neon glows, soft gradients, and a curated Spotify playlist. Limited-edition cassette tapes completed the throwback and fueled engagement across social and email.
